The Royal Alberta College

The Royal Alberta College and IBM Certificate in Marketing

In PartnerShip With

Description

Upon completion learners will obtain an understanding that shall include, yet not be limited to the following topics and subject areas:

  • Creating effective social customer service
  • The people and planning in marketing
  • Product management: (Create a Go-to-Market Plan)
  • The Basics of Marketing
  • Product pricing and promotion in marketing
  • Effective digital community management
  • Market research basics
  • Traditional and online distribution and ethics in marketing
  • Social Media and Social Selling
  • Building a  digital market via Websites and Email
  • Reaching customer digitally
  • Helping customers find you
  • Managing your corporate reputation online.
  • The principles of marketing, marketing online,
  • Advertising, creating a marketing plan,
  • The applications of social media law and other aspects.

Additional information

Duration

14 Hours and 1 Min

Award

Certificate

Duration

14 Hours and 1 Min

Award

Certificate

Cost

$25.00

IBM and RAC Blue Seal Program

This course is one of seven (7) courses in the IBM and Royal Alberta College Achievement in Business Competencies Program. 

Together they make up one complete program.

Find out more