Description
Upon completion learners will obtain an understanding that shall include, yet not be limited to the following topics and subject areas:
- Creating effective social customer service
- The people and planning in marketing
- Product management: (Create a Go-to-Market Plan)
- The Basics of Marketing
- Product pricing and promotion in marketing
- Effective digital community management
- Market research basics
- Traditional and online distribution and ethics in marketing
- Social Media and Social Selling
- Building a digital market via Websites and Email
- Reaching customer digitally
- Helping customers find you
- Managing your corporate reputation online.
- The principles of marketing, marketing online,
- Advertising, creating a marketing plan,
- The applications of social media law and other aspects.