Description

Upon completion learners will obtain an understanding that shall include, yet not be limited to the following topics and subject areas:

• Creating effective social customer service
• The people and planning in marketing
• Product management: (Create a Go-to-Market Plan)
• The Basics of Marketing
• Product pricing and promotion in marketing
• Effective digital community management
• Market research basics
• Traditional and online distribution and ethics in marketing
• Social Media and Social Selling
• Building a  digital market via Websites and Email
• Reaching customer digitally
• Helping customers find you
• Managing your corporate reputation online.
• The principles of marketing, marketing online,
• Advertising, creating a marketing plan,
• The applications of social media law and other aspects.